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Business Branding

What is your business trying to say?

The first thing you think of when you hear the word branding is probably your logo. In reality, it's so much more.  Branding is the whole package. It's your client's experience and it's how they feel when they interact with your brand. It's the way you communicate and portray your brand across all aspects of your business.

My branding process is simple. We'll start by truly understanding your business goals and the story you want to tell. We'll identify your target market and their needs. Finally, we'll translate it into a beautiful cohesive visual identity for your business. A brand that sells itself, and converts customers. 

Collateral Items:

  • Business Card
  • Letterhead
  • Note cards
  • Menus
  • Brochure / Poster
  • Price Sheet / Sales Sheet
  • Social Media Cover Photos
  • Social Media Post Templates
  • E-book Design
  • Presentation Slide Templates
  • Newsletter Design
  • Labels & Stickers
  • Media Kit
  • Gift Certificates
  • Custom Social Media Icons
  • Printables

Don't see what you need? Send me a message!


Sure, you can go somewhere like Upwork and find someone that will make your logo for $25. But don't be surprised if you see another business pop up with the exact same logo! 

Cost is relative. I've had people tell me I'm too cheap, and people tell me I'm expensive. But, I have spent countless hours and money to get to the skill level I have.  I simply charge my worth.

If you work with me you won't just get a logo, we'll focus on your entire brand, ensuring every aspect of your business is in line with your mission, values, and story. 

My process ensures that we don't jump straight into the design, so I can truly understand your business needs and brand identity. However, you'll receive multiple concepts and there is plenty of opportunity for revisions along the way. I'll never leave you with until you're 100% happy! 

Every project is different in terms of scope, therefore the turnaround time will vary. I always intend to have a timely turnaround time, and a lot of it is up to you - client cooperation and response time is one of the key factors in how long a project will take me! But don't worry, will discuss the turnaround time before we get started!



Complete Branding Package


  • Brand questionnaire & discovery: The Discovery Session gives us insight into your business. We'll learn about your business and values, discover your goals and objectives, uncover your ideal customers. We'll look into your current market position.
  • Moodboard: Using selected inspiration you'll get a carefully curated Mood Board soul and essence of your brand. It will provide the visual foundation for our branding journey.
  • Logo Concepts: We will start with 2 logo concepts initially. If neither of these designs speaks to you, we'll go back to the drawing board to create a further 2 concepts.
  • Logo Variations: You will receive four variations of your logo: Full Colour, Monochrome, Alternate Logo, Favicon
  • Complete Brand Guidelines: Consider this your brand's bible. A quick reference PDF Branding Guide. It will include Logo Usage Rules, a well-cureated colour palette, Typeface names and Typography Guidelines. It will also include any other design elements related to your brand

The Design Process



You've got a little homework - you'll need to answer a questionnaire about your business so we can discover your plans, mission, and ideal clients.



I'll do some market research into your industry, competitors, and identify your target audience and their needs. 


Concepts & Mood

I'll create a mood board to get the overall feel of the aesthetic of the brand, including colour schemes, fonts and imagery. 



Once you've fallen in love with the concept we will revise the logo until it is perfect.


Collateral Items

Additional items such as social media graphics, business cards, letterheads, newsletters, email templates and more.


Final Approval

Once you are completely in love, we'll hand over all the files and then it's time to pop the champagne! Your brand is ready to launch. 

Are you ready to take the next step?

Let's work together to create something amazing, and elevate your business to it's full potential!


“Alice literally changed my life and my business in 10 hours.”

Karida Griffith

“Alice was brilliant. She is extremely competent, personable and approachable as well as creative and efficient - everything you need for web development!”

Victoria Hepworth

Corporate Affair

“Alice is an absolute tech wizard. She's there whenever I need her, and always gets the job done quickly. I'd be lost without her!”

Elly Clarke

Bridal Souq
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